So last week I was sitting in my friend Mary’s dorm room, sprawled on her futon with five other girls who live on my floor, doing just about everything except studying for my quickly approaching french final. It was a typical college lazy afternoon, and we were all just laying around, joking and talking about the most random things, when the topic of cereal came up.
I know, cereal. Yeah, we’re pretty cool.
Anyways, Mary accidentally misspoke and called the cereal “Cocoa Chunks” instead of the real name “Cocoa Puffs.” And as we were laughing about how silly that kind of cereal would be, we thought it would be fun to start our own little online company, and market this newly named product. We named Mary the CEO, and after much thought and discussion, I became the new Director of Social Media for this fictitious company! How exciting!
What’s funny about all of this though is that what started as a stupid little joke actually turned out to be really fun. I created a facebook page for Cocoa Chunks Inc. and got to work making it ready for our followers. I posted several statuses to let the public know about our new “product,” and attached several links to the page with relevant information (such as articles explaining why breakfast and cereal are good for you). In addition to all of this, we created a mascot, named him Cocoa Bro, and set him up with a twitter so that we could have even more followers. It was a slow start, but we all actually got really into it and began updating information about our new “company” and began asking our friends to like the page.
Now I know that only 11 people like our page so far, and Cocoa Bro’s twitter only has about 7 followers, but regardless of our low amounts of customers I think we are becoming pretty successful for a up-and-coming, make-believe company. It was interesting to try and think like how a social media director would think; I wanted to come up with new and more effective ways to reach our customers. And while this fun only lasted for a few short hours (as I had to go take my french exam later that day), It became apparent that working with social media could potentially be in my future.
Here are the links to our facebook and twitter page if any viewers are interested. Go Cocoa Bro!